Event networking landing page for Top Events

Designing a website to bring together designers and creatives across all levels and experiences.

Role

UX/UI Designer

Industry

IT (Information Technology)

Duration

2 weeks

Overview

The creative industry thrives on collaboration, yet opportunities for in-person connection across experience levels are often fragmented or too niche. CtrlMesh 2025 is a one-day seminar focused on bringing designers and creatives together across all levels, from rising talents to seasoned professionals, for a dynamic experience of keynotes, workshops, and panel discussions.

The goal is to build bridges within the creative community, foster mentorship, share actionable insights, and spark long-term professional relationships.

The website acts as the central point of discovery, registration, and engagement which is crafted to inform, inspire, and convert.

Research & Discovery

User research uncovered several recurring themes among designers:

Difficulty finding curated, serious design-focused events.
A desire for structured, value-driven events over casual meetups.
Preference for seeing who’s attending/speaking, what they'll learn, and why it matters.
Frustration with cluttered, poorly designed event pages that don’t reflect design excellence.

These findings informed a solution that emphasizes clarity, credibility, and conversion.

User Preferences

Designers prioritized the following:

Clean, minimal layout that reflects modern design sensibilities.
Speaker previews to assess value.
Schedule overview that doesn’t overwhelm.
Easy navigation with clear CTAs for sign-up.
Past event credibility via imagery or testimonials.
Mobile responsiveness and email opt-in for future updates.

Overview

The goal is to build bridges within the creative community, foster mentorship, share actionable insights, and spark long-term professional relationships.

The website acts as the central point of discovery, registration, and engagement which is crafted to inform, inspire, and convert.

Research & Discovery

User research uncovered several recurring themes among designers:

Difficulty finding curated, serious design-focused events.
A desire for structured, value-driven events over casual meetups.
Preference for seeing who’s attending/speaking, what they'll learn, and why it matters.
Frustration with cluttered, poorly designed event pages that don’t reflect design excellence.

These findings informed a solution that emphasizes clarity, credibility, and conversion.

User Preferences

Designers prioritized the following:

Clean, minimal layout that reflects modern design sensibilities.
Speaker previews to assess value.
Schedule overview that doesn’t overwhelm.
Easy navigation with clear CTAs for sign-up.
Past event credibility via imagery or testimonials.
Mobile responsiveness and email opt-in for future updates.

Information Architecture & Key Sections

Hero Section

A bold, immersive hero immediately captures attention with the event’s core proposition:
"One Day. Infinite Connections. A full day event to connect, learn and grow your creative network." Paired with a clear CTA — Register Now.

Navigation Bar

Sticky, minimal nav with quick access to:
Events · Programs · Past Events · Speakers · Sign Up

Speakers Section

High-quality headshots of three industry voices, from UX leaders to visual storytellers. This is a trust and value-building section which exposes prospective attendees on who is going to be speaking to them at CtrlMesh.

About the Event

A succinct narrative explaining the vision, audience, and format (panels, workshops, networking). Clear bullets make this easily scannable.

Past Events

A visual grid gallery showing previous versions of CtrlMesh which is aiming to establish credibility. Animated scroll-ins or hover interactions add flair without distraction.

CTAs & Sign-Up

Email opt-in block at the end and the sign up CTA at the navigation bar ensures the user journey always has a next step.

Design System & Visual Direction

Typography: Lora which is a strong sans
Color Palette: Monochrome base which aims to give way for the images on the site to speak
Motion: Subtle transitions to guide attention without overwhelming.
Layout: Modular grid for gallery with scalability across devices in mind.

a black cellphone with a white letter on it

Outcome

The final design delivers a high-conversion landing page that balances brand aesthetics with usability. It reflects the creative excellence of its audience while remaining grounded in business objectives: registrations and community engagement.

Early user feedback praised its clarity, professional tone, and ease of navigation. Email sign-ups increased by 40% over similar past events, and the page serves as a scalable template for future iterations across creative fields.

Outcome

Other projects

Mobile commerce product reimagining the Jumia experience (Habitual)

Designing a mobile first e-commerce experience that simplifies ordering and builds customer delight.